How PC gamers can be heard (hint: not by threats of piracy)

PC gamers are outspoken… to a fault. Every bit of news about the industry is followed by shrill threats of piracy and ineffective boycotts. Ars Technica speaks to those in the industry whose job it is to deal with complaints, and explains how to get your voice heard in a way that actually leads to action.
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How PC gamers can be heard (hint: not by threats of piracy)